Coleman E, Arundel C, Clark L, Doherty L, Gillies K, Hewitt C, Innes K, Parker A, Torgerson D, Treweek S (2021)

Bah humbug! Association between sending Christmas cards to trial participants and trial retention: randomised study within a trial conducted simultaneously across eight host trials. BMJ 375, e067742. https://www.bmj.com/content/375/bmj-2021-067742.long
Meta-analysis of a series of Studies Within a Trial (SWAT) testing the impact of Christmas cards on retention in randomised trials.

Key passage(s)

Whole article