Wager E (2015). Good Publication Practice 3: reflections on becoming a guideline grandmother.
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© Elizabeth Wager, Sideview, Princes Risborough, HP27 9DE, UK. Email: liz@sideview.demon.co.uk


Cite as: Wager E (2015). Good Publication Practice 3: reflections on becoming a guideline grandmother. JLL Bulletin: Commentaries on the history of treatment evaluation (http://www.jameslindlibrary.org/articles/good-publication-practice-3-reflections-on-becoming-a-guideline-grandmother/)


Note: a version of this article was first published as a BMJ blog see http://blogs.bmj.com/bmj/2015/08/26/liz-wager-gpp3-thoughts-on-becoming-a-guideline-grandmother/

The third version of the Good Publication Practice guidelines (GPP3) for pharmaceutical companies was published in August 2015 in the Annals of Internal Medicine (Battisti et al. 2015), and this made me a guideline grandmother. Like any grandparent I am excited and proud of my ‘offspring’, slightly nervous about how the world will treat it, but hopeful that it will grow up to do something useful. And, like any grandmother, I can’t resist telling you some family history.

The birth of GPP within the pharmaceutical industry

The birth of the original GPP wasn’t easy. It was conceived in 1998 at a meeting of journal editors, clinical trial investigators, and drug company publication people. This meeting to discuss publication concerns was the brainchild of Leni Grossman (who worked for Merck) and was organized by the Council of Biology Editors (now Council of Science Editors). After that meeting, a few people from drug companies got together and drafted some guidelines. We were a self-appointed group (although happy to welcome other volunteers). We had no funding but our employers didn’t object to the project so we could do some of it in office time (at the start of the project, I was working as a medical writer for Janssen Cilag, but later moved to head the international publications team at Glaxo Wellcome).

We discussed drafts of the guideline with a working group of about a dozen people (and those who had attended the CBE meeting) and got helpful feedback. We attempted wider consultation by sending the draft to about 70 drug companies. However, this seemed to generate more hostility than support. An ‘informer’ sent us worrying evidence that some companies’ legal departments were attempting to discredit or even block our work by suggesting that companies endorsing the guidelines might be viewed as an illegal cabal. We thought this was ludicrous (since when had it been illegal for companies to get together to improve practice and do something ethical?) but it was still scary. We had suggested to companies that doctors might trust them more if they signed up to a guideline that committed them to publish results of all clinical trials of their marketed products. Had we been naive, or had our tactic backfired horribly? In the end, we persuaded 9 companies to endorse GPP. Other companies didn’t want anything to do with the guideline – so much so that we had to publish with only three authors because the fourth person, who had made a substantial contribution, was forbidden to be named by his company.

Publication: third time lucky

Drummond Rennie, deputy editor of the Journal of the American Medical Association (JAMA), who had taken part in the CBE meeting, was supportive of our efforts, and encouraged us to submit the guideline to JAMA. We took his advice but our paper was rejected after negative comments from a reviewer who felt that the guideline offered nothing new, didn’t go far enough, and should probably be published in an ‘industry journal’. We then submitted the manuscript to The BMJ, which sent it to the same reviewer who, unsurprisingly, said the same things, so it was rejected again. Given companies’ resistance to our proposal that they should publish the results of all their trials, we howled in anguish to be told that our guideline ‘didn’t add anything’.

Irritated but undaunted, we sent the guideline to Current Medical Research & Opinion. This may have been what the reviewer meant by an ‘industry journal’, as it did cater largely to drug companies and levied page charges. (This was long before the days when Open Access made article processing charges respectable; such ‘pay journals’ were scorned by many, but this one was, and is, properly peer-reviewed and indexed on Medline.) CMRO not only published the guideline (after constructive peer review), but helped us by waiving the page charge and producing lots of reprints (at no charge), which were distributed at conferences (Wager, Field & Grossman 2003).

The PhRMA empire strikes back

But it still wasn’t plain sailing. During the delays caused by the rejection from JAMA and The BMJ, the US industry association, PhRMA (the Pharmaceutical Research & Manufacturers of America), had developed its own guidelines (PhRMA 2002). Annoyingly, these copied several chunks from the circulated draft (as yet, unpublished) version of GPP without acknowledgement but, much worse, they watered down our key requirement that the results of all trials should be published (Wager 2005). The PhRMA guideline required companies only to publish ‘meaningful’ results, leaving a big loophole for inconclusive or negative findings and an unanswered question of who would determine whether findings were meaningful or not. Given a choice, it was obvious that many companies would prefer the less demanding PhRMA guideline and they then gave this as a reason for not endorsing GPP. On a personal note, by the time GPP was published in 2003, Leni Grossman had retired from Merck, and Betts Field and I had been made redundant following the GlaxoWellcome merger with SmithKlineBeecham. Some people have suggested our redundancy might have been connected with our role in GPP (Chalmers 2006), although I have never been convinced by this argument. Whatever the reasons, this meant that all three authors lost the modest corporate support we’d had earlier. We were now, effectively, ‘on our own’.

Despite our lack of status or corporate backing (or funding) and frank opposition from some companies, GPP was published and people gradually started noticing it. Despite declining to publish it, The BMJ was one of the first journal publishers (along with BioMed Central) to include a link to the guidelines from their instructions and to encourage authors of industry-funded studies to follow them. These endorsements were encouraging and helped make researchers aware of the guidelines. Although drug and device companies were still reluctant to endorse GPP, medical communications agencies were more enthusiastic and started to spread the word through their websites and in their work on company-sponsored publications. Even without the benefits of social media (neither Twitter nor Facebook existed in 2003) and with no budget or paid time to spend on the project, but with the help of friends and some notable supporters we nudged forward (Chalmers 2005).

The International Society for Medical Publication Professionals and GPP2

By the end of the first decade of this century, the good publication practice (GPP) guidelines were widely known but were starting to feel a bit dated. Although we had called for all trials to be published, we hadn’t demanded that clinical trials should be registered: following the ICMJE requirement in 2005 (De Angelis et al. 2004) and US legislation in 2007 (Wager 2008), registration had become expected. Although we had been the first guideline to outline the role of professional medical writers in developing research articles, we had said little about other publication roles. A new organization, the International Society for Medical Publication Professionals (ISMPP) had been set up in 2005 with the aim of raising professional standards and sharing good practice. I was delighted when ISMPP suggested it would coordinate an update of GPP. Although I was tempted to stay involved, I was busy running my own company and heavily involved with the Committee on Publication Ethics (COPE) as a volunteer. I also felt it was important that the guidelines maintained their roots in the pharmaceutical industry, but I was now mainly doing training rather than medical writing. I also knew that founding fathers (or mothers) can sometimes be a nuisance when initiatives or organizations need to move on to a new phase, so I decided to cheer from the sidelines.

ISMPP recruited a strong team, including one of the original authors (Betts Field), but with broader representation from publishers, device companies, biotech, and communication agencies than had been included in the first group (all of whom had worked for large drug companies). Despite broadening of the team, however, all but two of the authors were based in the US (the other two were from the UK). Ably led by Chris Graf (from Wiley), the development of GPP2, and in particular the consultation and reviewer input, was much more professional and thorough than our original efforts had been. The team sent a draft to 193 people and received 116 sets of comments which they painstakingly reviewed and considered.

The BMJ saw the error of their earlier ways and published GPP2 in late 2009 (Graf et al. 2009), so it was good to know the guideline wasn’t only fit for an ‘industry journal’, despite the support we’d had from CMRO. The title also changed from ‘GPP for pharmaceutical companies’ to ‘GPP for reporting company sponsored research’, reflecting the fact that these guidelines were for investigators as well as companies (with hindsight, perhaps we should have realised and used a bolder title from the start).

GPP2 was considerably longer than the original guideline. New sections were added, with more guidance on publication planning, authors’ access to data, and documentation. The guideline supported trial registration but, to my disappointment, the requirement to publish all studies got relegated to a checklist and didn’t seem so clear. But GPP2 had an impact. Companies used it for audits (something we had never envisaged when we first had the idea for GPP) and it won acceptance as ‘the’ industry standard. A survey of 469 publication professionals in 2013 found that over 90% consulted GPP2 regularly (Wager et al. 2014) – that felt like an achievement! We had originally picked the name, rather cheekily, to mirror industry codes such as Good Clinical Practice and Good Manufacturing Practice but, unlike these, which were based on laws and regulators’ requirements, GPP was a voluntary guideline with no ‘teeth’, but evidence suggested it was taken seriously.

GPP3

Less than 6 years later, we have GPP3. This time, I couldn’t resist the urge to jump back in and be a nuisance. It was hard but rewarding work. The steering group had members not only from all over the US, but also Europe and the Asia-Pacific region. This meant late-night or very early morning phone conferences for some of us. Getting nearly 20 professional writers and editors to agree on both content and wording (not to mention punctuation) is tougher than herding cats, but Wendy Battisti (of Janssen-Cilag) accepted the challenge and coordinated us with efficiency and good humour.

We have added sections on data sharing and plagiarism and more detail about determining authorship. Another new feature of GPP3 is a series of principles which we hope will be helpful for training, will counteract the problem that guidelines tend to grow as they get older, and should help address new problems that arise in future. While still a voluntary guideline, the tone of GPP3 is more confident than that of GPP2 – many of the statements that were prefaced by ‘we recommend’ have been replaced with assertions about what companies, investigators and writers ‘should’, or sometimes even ‘must’, do. (This may have something to do with the fact that the stroppy grandmother did two rounds of editing after we had agreed the content)

Grandparenthood

If I was a mother of the original GPP guidelines then I suppose GPP3 makes me a guideline great-grandmother, but that sounds too elderly, so I’ll stick to ‘granny’. Everybody says that grandparenthood is more fun than parenthood and I do feel more relaxed about GPP3 and perhaps less defensive than I did when the original GPP was published. However, we oldsters must realise that, however much we dote on our intellectual offspring, no guideline is perfect and documents must be kept up to date. This means we should look forward to future generations of GPPs. I also hope that I will have the sense and humility to retire from their rearing before I get too ancient and out of touch myself. But for the moment, I’m enjoying being a guideline granny!

References

Battisti W, Wager E, Baltzer L, Bridges D, Cairns A, Carswell CI, Citrome L, Gurr JA, Mooney LA, Moore J, Pena T, Sanes-Miller CH, Veitch K, Woolley KL, Yarker YE (2015) Good Publication Practice for communicating company-sponsored medical research: GPP3. Ann Intern Med doi:10.7326/M15-0288
http://annals.org/article.aspx?articleid=2424869

Chalmers I (2005). Personal Statement to Select Committee on Health. http://www.publications.parliament.uk/pa/cm200405/
cmselect/cmhealth/42/4120703.htm

Chalmers I (2006). From optimism to disillusion about commitment to transparency in the medico-industrial complex. J R Soc Med 99:337-341.

De Angelis C, Drazen D, Frizelle FA, Haug C, Hoey J, Horton R, Kotzin S, Laine C, Marusic A, Overbeke AJPM, Schroeder TV, Sox HC, Van Der Weyden MB (2004). Clinical trial registration: a statement from the International Committee of Medical Journal Editors. Ann Intern Med 141:477-478.

Graf C, Battisti WP, Bridges D, Bruce-Winkler V, Conaty JM, Ellison JM, Field EA, Gurr JA, Marx ME, Patel M, Sanes-Miller C, Yarker YE (2009). Good Publication Practice for communicating company sponsored medical research: the GPP2 guidelines. BMJ 339:b4330.

PhRMA (Pharmaceutical Research and Manufacturers of America) (2002, updated 2014). Principles on conduct of clinical trials and communication of clinical trial results. www.phrma.org/principles-and-guidelines-clinical-trials

Wager E, Field EA, Grossman L (2003). Good publication practice for pharmaceutical companies. Curr Med Res Opin 19:149-154.

Wager E (2005). Good publication practice for pharmaceutical companies: where are we now? Med Gen Med 7:6.

Wager E (2008). FDAAA legislation: global implications for clinical trial reporting and publication planning. Keyword Pharma. http://www.keywordpharma.com/pdfs/wager3_x.pdf

Wager E, Woolley K, Adshead V, Cairns A, Fullam J, Gonzalez J, Grant T, Tortell S (2014). Awareness and enforcement of guidelines for publishing industry-sponsored medical research among publication professionals: the Global Publication Survey. BMJ Open 4:e004780.